Holistic health on the increase again


Tuesday 26th January, 2010

The number of people using holistic therapies and medicines has increased with the market growing by 18 per cent in the last two years.

The boom is being put down to consumers shaking off their cynicism about natural health and seeking alternative treatment methods that don’t involve chemical-based medications.

Sales are predicted to increase further from £213 million per year to £282 million over the next four years as patients turn their back on prescription drugs in favour of natural remedies.

Less well known treatments such as Ayurvedic medicine – the Indian holistic system involving yoga, massage and herbal remedies – are gaining popularity.

Analysts also put the increase in demand for holistic health down to the NHS now providing treatment such as acupuncture. Patients suffering with symptoms of depression are also more likely to explore alternative treatments rather than anti-depressant drugs. Last year, nearly 1.5 million people in Britain used St.John’s Wort, predominantly for depression.



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