Improve Your Page
Our members have told us that by providing more information on their profile page they receive more enquiries from potential clients. A successful profile page should tell clients who you are, what your services offer and a bit about your professional background.
Making the most of your page
Make your page stand-out by following these simple steps:
Provide a photograph of yourself
Results show that a listing with a friendly photograph of the practitioner creates a better impression on clients (and more enquiries) than one with no image or an abstract image. Our ‘upload photo’ feature allows you to change your photo as often as you wish.
Write an appealing introductory
This short description sits alongside your photo and is the first information potential clients are likely to look at so summarise exactly who you are, the services you offer and how you can help. You can expand this later in the ‘Further Information’ box.
Expand your information
The ‘Further Information’ section of your profile is very important. Here you can provide unlimited text and add as many images as you want. Potential clients will learn more about you and how you can help. This section also helps search engines index your page.
Results have shown that breaking this section down into these headings generates more enquiries:
- Areas of speciality
- Conditions you can help with
- What to expect from a session
- About therapy/ies
- About me
- Packages & Prices
- Opening hours / Availability
- Testimonials
If you’d like to get even more out of your profile page, why not read our easy to follow in-depth guide. It will help you create an engaging, eye catching and effective page. Read More
Writing Content For Your Profile Page
By advertising your services on GoToSee you’ve recognised the importance in having a web presence and online marketing strategy. Practitioners listed with us should utilise their profile page to its full potential – this means writing your content in a way that will attract new clients.
Your objectives
Before you start writing, think about what you want your page to do and its objectives.
Here are a few good proven examples:
- Generate as many enquiries about your service as possible.
- Convert those enquiries into the maximum number of bookings.
- Drive large numbers of traffic/visitors to your website (if you have one).
- Combine all three of the objectives above.
To present these objectives in a logical way your profile page should have the topic headings we’ve already suggested in the ‘Improve Your Profile Page’ section. Once these are in place, you can start to present the benefits of your service to potential clients.
Presenting the benefits
Using the following tips you can market yourself to potential clients in the best way possible:
Speak directly to the reader
Your profile page is viewed in isolation and therefore you’re speaking to a reader in person. The aim is to have plenty of visitors to your profile page but you should still speak to each one as if you’re talking face-to-face.
The reader is the most important factor – not you or your business. Don’t use words such as “we” or “our”. Write in the first person using “I” and “my”.
Write about the benefits
Don’t just list your services, explain how your therapy can help because the majority of readers have no knowledge of what you do. If they don’t understand how you can help they may not be compelled to use you.
On the other hand, if someone does have knowledge of your therapy they need a reason to choose you over another practitioner. Communicate the benefits of your service or you could lose out to someone who communicates more effectively but may be less-skilled in the modality than you.
Use words and sentences that enable the reader to visualise what you do and how it can help. Avoid describing your services in these terms:
“I specialise in sports massage”
This isn’t descriptive enough. Better to present the reader with this more appealing and visual description:
“Do you want to improve your sports performance, relieve muscular pain or help your body recover from injuries quickly? I specialise in sports massage techniques which when applied will help you return to the pinnacle of your sport faster.”
Offer solutions
Potential clients aren’t looking for a service or product, they are looking for a solution to a particular problem and it’s up to you to understand their motivation and create content that presents a solution.
As an example, somebody with a sports injury wants to overcome their injury quickly so they can resume activity. Therapy is a means to an end so you need to convey in your content how your therapy provides solutions to a range of problems associated with your target market.
Call to action
Requesting information from your potential client is known in marketing circles as a ‘call to action’ whereby you are asking the reader to do something and giving them reasons to do so as quickly as possible.
This is typically done by asking your reader to get in contact and provide more information about their particular problem, or by suggesting they book a session as soon as possible to take advantage of all the benefits your therapy can offer. Go one step further by running promotional giveaways or discounts to prevent people debating for too long about whether to get in touch.
If you’d like to learn more about writing effective content, why not read our easy to follow in-depth guide. Read More
