Marketing for therapists – Writing health articles

Gain exposure for your practice by writing health articles

As a therapist listed with GoToSee you are advertising with a business that is focused on marketing and promoting your practice within the health and therapy sector. As part of the our service we make sure the public can find you at a local level i.e. Psychotherapy Cockfosters or Acupuncture Hackney.

GoToSee achieve this by using a wealth of marketing knowledge and Search Engine Optimisation (SEO) skills. SEO is a set of techniques employed to make your profile page appear highly on search engine results pages (known as SERPs). The higher you appear on SERPs, and the more times you appear in these results, the more likely a potential client will contact you for an appointment.

In previous articles about therapist marketing we have explained a number of marketing tips and methods to increase awareness of your business. We have also shown you how to create an effective profile page for GoToSee and how to write content for your GoToSee profile page. In this article we want to show the benefits of writing a health article and having it published on GoToSee.

Why write a health article for GoToSee

You have probably already visited the ‘health articles and videos‘ section of GoToSee and found a wealth of information about health related topics within our library. Many of the articles published on GoToSee have been written by therapists who advertise with us. These therapists and their businesses are seeing the benefits of writing and submitting an article for GoToSee.

Benefits of writing a health article

As someone working in the healthcare sector, writing a health related article can help to show our readers (and your potential clients) your expertise in your chosen field and therapy as well as gaining crucial results on the search engine results pages.

To explain the benefits we’ll use this following article written by a therapist who advertises with us. Click on the link below to see the article:

Treating Panic Attacks With NLP

Submitting an article to our health library will provide readers with information at the foot of the article about who you are and your practice location(s) as well as a link to your profile page. The more people read your article, the more exposure you get as a therapist.

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By using SEO skills, we optimise your article so it gets picked up by the major search engines. We present your content in such a way that it will rank highly on results pages for the keywords of the topic of your article as well as giving you another entry for your therapy at local level.

Your profile page on GoToSee is already created to appear highly on the search engines for your chosen therapy and the location in which you practise. Your article will provide another opportunity to appear highly on a local level therapy search thus increasing the likelihood of your practice being seen and clients contacting you.

(click on the image to enlarge)

As you can see, the combination of a GoToSee profile page plus an article published in our health articles section can be a powerful marketing tool for your business. The more articles you create on various topics related to your therapy and treatments, the more you are increasing the chances of being found by potential clients.

If you’d like to find out more about submitting an article to GoToSee, read our guidelines and submission criteria here.

Internet marketing expertsAbout The Author GoToSee has a team of internet and marketing experts waiting to help your therapy practice.

We have a wealth of experience in online health promotion and internet marketing knowledge that can help drive targeted traffic to your business.

Get in touch here


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