Complementary Therapy – Developing your brand further

Further brand development

Taking your brand forwards, you need to put the time and effort in to develop it and you should consider a broad variety of links ups such as:

· Provide a questionnaire either on your website or when you see clients. This feedback will be invaluable in helping you improve and become successful. Plus, it adds an extra sub conscious element of professionalism that shows you care and are monitoring opinions.

· Build working relationships with other alternative medicine practitioners, complementary therapists, complementary therapy centres, health clinics and studios e.g. Yoga, Pilates etc.

· Why not consider giving a few free treatments (if applicable) to some of these people. When there is a crossover they may well recommend you to their clients.

· Provide talks or free presentations at health clubs or groups e.g. women’s institute.

· Approach local companies and market the benefits of you speaking/ presenting to their staff. A healthy work force is an effective work force. The benefit is clear – less sick days from poor nutrition, smoking, high stress etc.

· If your therapy is suitable e.g. Massage, Yoga, Nutritionist etc. why not offer your services to a company free as a prize or offer to sales teams for hitting targets. This will create positive word of mouth in environments you were previously not appearing within.

· Write articles for websites, magazines and local papers. It will flag you up as a specialist in a particular area encouraging potential clients to travel that extra distance to see you. By way of a quick plug, you can submit articles to GoToSee (for free) and improve your online profile. Many of our articles attain high page 1 search engine positions. Click Here

A practice doesn’t grow over night. It needs to be well planned and managed. Complementary therapists invest a substantial amount of money undertaking courses, training and obtaining qualifications. Failing to invest time and money to create a well branded professional looking practice puts your long term success at risk. Marketing and branding your complementary therapy practice correctly gives you the best chance of long term success ensuring you stand out from the crowd.

Found this article useful? Also read our ‘Therapist Marketing Tips’

About The Author

GoToSee are internet marketing specialists. We promote and market complementary therapists and alternative medicine practitioners across the internet. Our aim is to provide the level of marketing skills and experience usually only available to big companies. Find Out More

Another service we offer is low cost professional, tailor made websites. Our web designers build sites from scratch to your specification. We submit all websites to the search engines provide a full statistics package you can use to monitor your visitor traffic. Many of our customers appear high on page one of the search engines. As part of the service we advise you in a marketing capacity as to what content to include on your site and how best to present it. Find Out More

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